A shortly brand reflexion

We became an official branded ambassador when we work directly with the clients. Every tiny crisis bit is a battle that you need to fight and, off course, win!

I have a short story to share about this.

Last week, at a famous Canadian breakfast restaurant, at the reception, a homeless came in and queued behind a 65 years old couple (fidelity clients). With this scene set, the manager came in and assisted the couple. After that, he invited the homeless to follow him outside the restaurant.

To be more definite, we are talking about a segmented public here:

  • Elderly couple
  • 60 to 80 years old

If we try to guess about their habits:

  • Eventually, they both have a volunteer job
  • They are grandparents
  • Religious
  • Get involved with right causes

At that moment, there were about 8 clients in the restaurant, and everyone saw that scene.

Clients that are added to the segmentation above.

On the other side of the scene, the homeless just wanted to have some food; however, the manager did not accept his “order” and inquired the homeless to go away.

Is that the right procedure to be considered for a brand ambassador in front of fidelity consumers? For this segmentation, Is this word of mouth marketing an active channel?

Yes, off course!

What is the mission of a family business? Do they do business with love and respect?

Or

Do they make a company just to profit?

Follow company rules is something acceptable. Nevertheless, when it comes to basic human needs, it is necessary to break some of those rules.

Here is a short checklist for all ambassador brands in all kinds of a segment.

Please, take note:

  • Engaged and have knowledge of the mission’s company.
  • If something like this happens, think about your responsibility as a good human being!
  • Be proud to do the right action
  • Daily actions make to connect with DNA brand

See you in a good mood/See you in a good deed!

 If you are so upset with this, please click here. 

If you are thoughtful, please click here. 

If you are “I don’t know,” please click here.

Reflexão em roda – Ou – Sorte que choveu

Pesquisando na internet sobre bikes e associações no Canadá cheguei ao London Cycle Link, um espaço para você ir acompanhado da sua “magrela” e dar aquela regulagem e pequenos consertos. Num esquema de “faça você mesmo”, o ciclista é quem suja a mão de graxa, tudo orientado por uma equipe profissional. No site da organização tem um espaço dedicado a se candidatar como voluntário. Não perdi tempo, corri e fiz a minha inscrição e, por sorte, estava próximo ao evento o “Gathering on Green II”.

Após o preenchimento recebi um cordial e-mail do diretor da organização, Daniel Hall, me agradecendo e confirmando que estava selecionado para auxilia. Em poucas trocas de e-mails, ele explicou o que deveria fazer: seria um dos responsáveis para orientar os ciclistas de como estacionar as bikes durante o evento.

No dia do evento, sai às 15h30 do serviço, peguei a bike, joguei no GPS a localização e para minha tristeza: apenas 8 minutos pedalando (que tédio – rsrsr). Meu cronograma de trabalho era para auxiliar das 16h às 18h30. 

Durante o percurso até o local, o tempo foi fechando e começando a dar um big olá para a chuva.

Cheguei, me apresentei e já comecei o trabalho!

Como a ajuda da chuva que estava vindo, ninguém chegava, só iam embora, espantados pelo mau tempo.

Entregando a bike de uma simpática canadense (nos seus setenta e tantos anos) olhamos para o céu e ela chegou…

Bum!

Não era o começo de Thunderstruck, era chuva mesmo. Olha, e das fortes.

A base da equipe London Cycle Link era uma tenda montável que no máximo daria para umas 6 pessoas. Lotação máxima ao quadrado naquele momento! Adultos em pé segurando a tenda para não voar, crianças debaixo da mesa e os mais velhos sentados nas cadeiras dos voluntários. Tenda cheia de pessoas e de culturas. Canadenses, colombianos, indianos, mexicanos, brasileiro e alemão.

Foto tirada de dentro da tenda

Para passar o tempo e não se preocupar por estar todo molhado o primeiro tema puxado por um canadense com seus 60 e poucos anos englobava o evento e a iniciativa da prefeitura para transformar London em uma cidade mais verde e amigável para as bikes. Nesta conversa, uma senhora canadense, recém-chegada de Copenhagen, que estava sentadinha em um dos cantos da tenda, começou a falar como era lá. Num resumo da ópera:  2 bikes por pessoa, ruas sem carros, altos impostos para manter mais de um carro e vários incentivos e, principalmente, mobilidade urbana baseada nos ciclistas.

E a conversa andou, melhor né, pedalou, por belos campos de iniciativas, ruas sinalizadas de respeito, trilhas de conscientização etc. Fiquei maravilhado como uma cidade poderia ser diferente e focada no desenvolvimento saudável entre homem e meio ambiente.

Quando eu e a minha família chegamos aqui, na virada do outono para o inverno, começo de novembro, as ideias de pedalar ficaram hibernadas por alguns meses. No final de janeiro encarei algumas pedaladas. Olha é fácil se adaptar a pedalar em temperaturas negativas, uma experiência que todo ciclista deveria passar.

Pedal com – 5 graus

E a coisa foi crescendo e no Strava, entre janeiro e agosto, chegamos aos 1.200 km. E por esses quilômetros passaram toda uma estrutura e bondade do trânsito, vivendo todos ( na maioria do tempo) em harmonia. Carros, bicicletas e pedestres todos sabendo da suas responsabilidades e deveres, colocando em prática o exercício da empatia a cada cruzamento.

Bom, voltando a Copenhagen, um canadense mais fervoroso solta isso:

Poxa! O Canadá tem que melhorar muito para chegar ao nível de Copenhagen!”

Essa foi a frase que desencadeou o apogeu da conversa e da interação geral. Cada um que estava debaixo da tenda citou suas experiências de pedal: Montreal, Vancouver, Toronto, Winnipeg e outras cidades. A conversa passou por Paris, Amsterdã e outras referências em infraestrutura e mobilidade urbana da Europa.

Hum.

Sabe aquele olhar de “rabo de zóio” típico do sul-americano que quer ficar invisível e mudo? Acho que vai sobrar pra mim – pensei. Fiquei com medo de ser questionado e falar que no Brasil carro é item básico que, na maioria dos casos, é adquirido aos 18 anos. Que ser ciclista é ser taxado de bicho grilo, louco e por aí vai.

Ciclovia inundada pela chuva

Fiquei com medo de falar que na minha cidade não existe nada planejado para escoamento urbano, que tudo é em função das ruas cheias de carros (e que a conta de 1 carro por pessoa é real e todos saem juntos e solitários em seus estandartes de exuberância e “auto” afirmação). Fiquei com vergonha de falar que no meu último emprego fui avisado que não poderia deixar a bike no estacionamento, pois atrapalhava os diretores estacionarem seus carros. Fiquei com vergonha de falar que a população brasileira é egoísta e preza pelo lema: “Levar vantagem sempre ou melhor ele do que eu“.

No meio desse cruzamento sem GPS de pensamentos não sabia para onde ir. Apenas fechei os olhos e, de alma lavada, vi que não participava da conversa. Não por discriminação, mas por vergonha de tudo que vivi e vi no meu país sobre mobilidade urbana.

Naquele momento percebi que “eu mesmo me exclui” da conversa.

Fisicamente fiquei de fora da tenda e não me importei nada em estar todo molhado.
: /


 [DS1]

Jazz here, a book

I discovered jazz at the wrong time, in the wrong mood. I was new in a country and needed to improve my English. By the way, throughout my professional life, words and writing have made their way. I missed so much of the long, good talks about everything: politics, soccer, work, nerd culture, and, of course, music. So, here we go into my self-conscious world, where I need to learn more about the language that’s looping through my entire life. Since my first Atari, English became a non-propositional second language. After some years, I discovered Rock and Roll and started to read the inside covers of records, the lyrics. Creating my way to sing the songs – I have been killing a lot of great songs with an unheard language.

My first show in the early 90’s. Singing Sabbath’s song

Curiously, a kind of music that’s helped me now in this never-ending journey, it is most of the time, without words, only feelings and a lot of improvisations. Were not the godfathers of EVIL (yes, Sabbath rules!) in rock music. Yes, baby, we talk about another thing, a crazy thing called Jazz.

Jazz brings a sense of “what is the next emotion?” Sad, joyful, and so on. When you listen to this kind of music and read at the same time, you give a gift to your brain…and it flows with the melody.

Hey man! Another article about yourself? Why you so selfish!

Now it’s time to give credit. I will try to share a simple list of the most creative Brazilian musicians who were part of the Brazilian jazz atmosphere

First of all, I want to welcome a Brazilian wizard. For more than 50 years, he has been a synonym for originality and, sometimes, for the unusual. Here we are, Hermeto Pascoal.

I think a great album to share was Hermeto Pascoal Live in Montreaux. For obvious reasons, right?

The next artist, more precisely, a band, was born in 2010. Among younger Brazilian instrumental artists, they can be called prodigal sons. Bexiga 70 brings a fascinating mix of samba and Jazz. Beautiful sounds that represent the new wave of Brazilian instrumental music. The opening track is a complex synopsis of the defining characteristics of Brazilian sound.

Bexiga 70

In the last tip, we are going back in the history of the acoustic guitar in Brazil (in Portuguese: violão). In my opinion, Baden Powell was the finest and most powerful instrumental player for decades. He participated in the conception of Bossa Nova after he moved to Jazz and made the Brazilian rhythm famous worldwide. If Brazil had Tom Jobim on piano, we also had Baden Powell on acoustic guitar – our two ambassadors when we talk about Brazilian roots.

We could talk about these two geniuses another time. In this article, I will be more regional in focus and use the Pantanal as our reference. Ladies and gentlemen, at last, we are proud to present: Almir Satter.

Almir Sater – Instrumental 2

Oh, my gosh!

I will finish this, make a colossal sin of shareable life!

BaianaSystem is a mix of instrumental and vocal music. They take the northwest roots and bring them back to life (we can talk more about this region and its massive contribution to Brazilian music – Tropicalia, Maracatu, Psychedelic music, and so on).

Of course, with new and modern references. A journey to the youth musician’s mind.

BaianaSystem

I hope that you enjoyed it. After all. It’s all about the digital. After all. It is all about to be connected.

See ya!

Here are some links for your continuous research:

Playlist – Jazz Here a Book: Made in Brazil

Hermeto Pascoal

BaianaSystem

Baden Powell

Tom Jobim

Almir Sater

Pantanal

Viola

Be organic in a paid world

OMG, how do I do it?

Did you check your Instagram today? Did you like a friend’s post on Facebook? Of course, YES!

If you have got here, I suppose that you have clicked on a bunch of links, always looking for useful information and things to satisfy your curiosity. Actually, you hope this blog information will help you.

So, let’s go.

Start now your guideline on “How to survive being an Organic person?”

Unfortunately, I don’t have a magical formula – yes, I’m so sorry!

Please, don’t go yet!

I will share some useful insights here. At least you will have the strength not to be influenced by paid posts and the thoughtful ideas to avoid spending money on ads.

So, back in the game. I love an oldie Brazilian song called “Canto Chorado” by Originais do Samba. In the chorus, a beautiful female voice sings:

“What you can laugh at can make you cry.
It’s a matter of weight and measure.
A problem of time and place,
But everything is life’s things.”

We don’t need to worry about money. Please don’t cry. Fortunately, we can do hard work here to build some insights.

Let’s spend time and connections instead of money. One of the most effective ways to be heard is to use your contacts. Find in their skills what you need, and together build your own “goodwill network.” When your network is made, share your ideas, ask for help, and establish group goals. For sure, together we have the power!

Create exclusive and inspirational content. Social Media has its segments and audience, give them what they really want. If you have a spectacular idea, why not share it? Please, be my guest.

What do you prefer?

A delicious homemade raspberry jelly, or heavy industrialized stuff? Of course, I know your answer.

So be it, as you wish – MAKE YOUR HOMEMADE SEO!

Rename photos with an accurate description, use a lot of keywords, and conduct research on the most valuable hashtags for your subject. Here are some free tools to help.

Oh, yeah! Post stories!

People need to be connected. Connected with ideas and good ideas are the first chapters of creative stories. So, post stories, make your world shareable! Build your audience with accurate facts, without fake goodness. It’s fantastic. Unfortunately, if going through bad moods, it’s a fact too. We are human; we are imperfect, and showing “the real world” might be of help to someone.

There’s one more thing – be an influence for your community.

Looking forward to my backup memories, I remembered one great film. In Singles, by Cameron Crowe (yes, I am a hyper fan of this guy and his excellent references for soundtracks), one of the characters is an architect who takes on a project for a “Supertrain” to help with the traffic jam in the grungiest city in the world: Seattle. So, in that scene, he said:

Act local, think globally.”

Matt Dillon Applause GIF by FilmStruck - Find & Share on GIPHY

I think that’s it.

I love layers of information. I like to tell a story without an end. Actually, this is our lives in the digital world.

Look above and find the connections between us. I will be expecting that.

It’s all about the digital.

A soundtrack for this:

No cars go
Popular
Canto chorado