WHO MADE WHO? WHO MADE YOU?

When I started as an executive producer for Fashion projects, I got involved with designers and trend gurus. We chatted about creativity, how fashion influences in music rule a new collection and vice versa. In one of these conversations, I heard something that put me on alert and sent me into deep cultural research. The hypothesis was That Fashion and cultural trends are recycled every 20 years. A new cultural version repeats some points of lifestyle.

Is the hypothesis true? I don’t know. Also, in music, there is a fine line between influence or reference and hardcore copy.

Let’s start our musical brainstorm of ideas, but FIRST OF ALL, thanks to AC/DC for our title inspiration.

season 3 laughing GIF
YES, IT WAS AN INSPIRATION, NOT A HARDCORE COPY.  : 0

Let’s get back to our central theme: WHO MADE WHO? WHO MADE YOU?

The godfather of Nu-metal, the psycho brain of Mr. Patton, Faith No More has been updating the creative insights since the mid ‘80s. Like a devoted student, their first fusion was with funk and rap music – REALLY EPIC!

Boom! Rap Metal was born. Then, during his puberty, the insane Patton, with his ideas and the rhythm of the Gould/Bordin brothers, created a masterpiece: Angel Dust.

The year following Angel Dust put FNM in an unsustainable creative status. Moreover, the riffman Jim Martin left the band. It was terrible for the band, and Patton lost his faith in FNM.

1995 put the band in a new position in the creative process, Patton became the focus, and he tried to divide insane ideas going to his solo project, Mr. Bungle and the most digestible concepts of FNM.

WAIT A MINUTE! WHO WILL BE THE GUITARIST?

agencylife yes GIF by MX Player
Patton came up with one of the best ideas: “Let’s invite my Mr. Bungle’s pall, Trey Spruance

Hopefully, the band finds their faith again, and another breakpoint in the music industry is born – welcome, Nu-metal; this is the “King for a day…fool for a lifetime.”

AND WHO WILL BE INSPIRED BY THIS ALBUM?

A bunch of Armenian boys started putting their ideas and their conception of being immigrants in the USA into music, headshot, crazy, wake-up table!

Yes, the name of this band is System of a Down. And they listened to a lot of FNM – 3 letters for both, right?!?!

S.O.D X F.N.M

Our next guest for our subject came from the NY scene (actually, both came from the Big Apple). In the craziest of fairy tales about lead singers, he was invited to substitute Jim Morrison for the Doors after Jim’s death!

 OMG!

But…Yes, a lot of buts. Ray Manzarek and his crew gave up before he was able to sing a song.

Do you know why?

By the way, the young fella thought about improving his performance and being more intense and original than Jim Morrison – Yes, I know, how can it be possible!

Simple! Let’s do this rehearsal completely naked!

Ladies and gentlemen, here is one of Iggy Pop’s myths! Yes, baby, we have been talking about Iggy Pop and the Stooges, one of the most dangerous bands on the planet – aka: Punk Godfathers!

And who would imagine that the Stooges’ inspiration would be reborn in the late 90s? It is a fact! A middle-class band from NY was responsible for this. Moreover, they gave new life to black leather jackets, faced song censorship in their hometown, and controlled the whole world with their debut album. Is this it, right?

Yes, I think so.

S T R O K ES !

Oh! Both bands start with ST, right?

Strokes X Stooges

Our simple hypothesis was answered. Let us move on!

Below MY list by Who Made Who – I would love to know about your list, be my guest on the blog comments.

Who Made Who Playlist:

XTC X Franz Ferdinand
AC/DC X The Cult
Florence + The Machine X The Killers
Black Sabbath X Soundgarden
Anthrax / Public Enemy X Rage Against the Machine
Black Crowes X The Faces
Vanusa X Black sabbath
Tom Petty X Red Hot Chili Peppers
Led Zepellin X Planet Hemp

Her, beginning (or I’m with you)

Digital is a perfect hook for people with anxiety to feel recognized. Think about a movie like “HER”; it was a disruptive exploration of the connection between the digital world and the complex human brain. However, this subject also becomes a scapegoat for real problems: the distance of human interactions.

When the sociologist Jürgen Habermas first discussed human interactions in a community and political sense (The Structural Transformation of the Public Sphere), he argued for the importance of mass media flow, regardless of the need to be mass-understood. Moreover, the digital era brought us a new perception of the public sphere, or we can also call it IA interaction. We jumped into a technological system that tries to understand and simulate human behaviour. Anxiety, sadness, happiness, euphoria, what is the pattern to follow us?

SORRY GUYS, THIS IS NOT SUPPOSED TO BE A THEORY TEXT. LET’S GO BACK TO THE POINT!

Let’s look back! We have been trying to find lucrative ways to insert technology into profitable ideas. We managed to change human behaviour, and of course, we have created an IA so similar to us that it is creeping out the most contemporary thinkers.

Throughout this journey, I found an indie movie that can be considered a “Beta Idea” to the masterpiece “HER.” For us, digital marketers, this movie is a great point of view of boundaries between man and technology – the 2016 movie “Operator” by Logan Kibens.

This part is here to represent a milestone that takes some peculiar insights into lucrative tech ideas that have destroyed human behaviours.

IA and Chatbots provide us with a lot of data in real-time. However, these excellent features freeze the conversation with customers and, believe it or not, these customers are still people with desires and still people in a solitary digital world looking for attention, looking for an answer to their human problems.

OK, as a digital marketing enthusiast, I’m not against technology. I still believe in an equal balance between professional skills and automation platforms.

Stay organic! Stay human!

Playlist for this article:

Human Behavior
Pyramid Song
Burn my Shadow
Superstar

Against, why?

It’s been tough living in another country. Far away from the loved ones. Even when your base, your guides passed away.
I never felt this kind of feeling; strange loneliness and anxiety crisis.
Lucky mine that I have my family closer help me in just a straightforward smile.
Gabi is the most powerful woman I knew. And Davi is a passion for the new, kindness with powerset energy.
This was a typical insomnia night with the problems and lousy thought overcoming the control balance.
I know every step of the way to see the light of harmony life, but sometimes it was so hard.
Symptoms of a modern and materialist life. Anxiety makes us ready for the next possession to try a balance and social life.
For who we live our anxiety?
The hardest component I found. Our perception.
Let’s start the new chapter.

Do we still the same robots?

In 1978 the German band Kraftwerk gave live to 4 robots and mixed technology and music. This “auto” personas had similarities with each musician and crossed the frontiers of show and innovation. The “man” controlled the machine and brought to the audience a unique experience.

This kind of automatic control offered more than the expectation.

If we overpass to our digital moment with a bunch of platforms for automatization budget, segmentation target and CRM review, we probably the machine takes control of the man’s creativity.

Nowadays, the human strategies are senseless, and all the spirit of telling a story, engage with the customer and delivery something beyond are gone. We give up for our creative idleness because of our short time, because of new miracle tools and the competitive digital business.

We live in a world that digital marketers are hired not by reason of strategy and creative skills, but for how many certifications of tools and platform they have.

OK!

Of course, our skills need digital tools and how to optimize then for core goals. In my first days working 100% on digital platforms, one of my good friends and digital tutor, André Nogueira, said something that droves me for all my digital improves.


“Focus on strategy, in what your creativity can deliver. Tools and automation platforms can all be learned and extract common results. Creativity is a big difference in digital marketing.”


Moreover, the digital marketer needs to have control of automatization and be responsible for a clear and original journey for its customers.

Let’s take control of our brain-machine!

Playlist required for this kind of reflection:

Morphine – Sharks
Rollercoaster – Black Mountain
Souls meets body – Death Cab for Cutie