Analog-Digital is how the generation X / Y faces the world. The transition of manual operations by the exchange of bytes. A large and complicated binary mesh that was uncomplicated, uncomplicated until we got here.

Thinking about kbps is so démodé today, but one does need to remember – the “easy” connected world was not so easy yet. A generation of the 1990s saw in years a technology revolution never seen before. But who was born after that, won everything by hand kissed? Of course not! The new generation is about to restructure the source code, a new status quo that is shaping.

In times of extreme right and left, a new cosmos is forming. A new political-cultural-technological big bang is on a collision course.

And in this collision, there will remain no extremes, or as in segmentation of audience, will be restricted to its bubbles.

It seems complicated but the digital generation is giving way to a digit-sustainable generation. A galley who believes in digital strength but knows what she wants with her. A galley that defies full status that does not buy a brand anymore because it is above God, buying why it is what it needs, and this brand is in accordance with its preconceptions.

A generation that will share a new world.

So be it, Kotler and Rifkin.

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