I saw an opportunity to write concurrently with a digital planner while doing my current job as a line cook at Cora’s – one of the best Breakfast and Lunch places here in London. I have seen similarities between the two jobs that lead to different points of view.

Nowadays, I’m running / managing a few digital campaigns. In Canada, I don’t have any opportunities. My only opportunity has been in Brazil, where I started managing a new project. Still, I am using this break in my professional career to focus on and improve my English.

At the beginning of everything, let us reflect: “Always apply what you learn to your work because it makes a difference in your professional skills”.

Once the order is on the board, it’s time to do your best and make the perfect quality of the menu. It seems simple. Still, when it’s near rush hour, in Cora’s case, about 11:30 am until 1 pm, about 5 big orders at the same time can cause chaos, and the pressure takes us all in line. The problem is how to keep a standard of attention to so many orders?

It is the same client pressure at the campaign setup stage. After a discussion with your client to settle the goals of the campaign, develop a briefing and, of course, do brainstorming with the crew. It’s time to go on!

Sometimes it doesn’t work like this. We need to develop the standards, create the personas, and analyze the best channels to optimize the budget. n the other hand, the client is pressing because he has lost money and has seen competitors doing a great job in digital marketing.

How do we manage the anxiety of both types of clients? They have the highest expectations!

Stay focused and create your own ways of acting, then gradually improve them!

Even outside the job, you practice and learn to be a better professional. In other words: study, find your best version and optimize your work time.

You are not born knowing everything. You had a mentor, classes, courses, and podcasts. Everybody will be trying to show their “best moves.” Don’t become a copy of them. Prove yourself and be a “beta” version, and be proud of the changes.

On my first day in a Canadian kitchen, I was introduced to so much information that I was freaking out. I had to think like a Canadian with native English. All the explanations, everything like cutting, functions, and base preparations. My guide during this immersion thought I was Canadian, too. That was insane!

With this “basic” problem, I left Cora’s for the first time, got on the bus, and came home. I went straight to Cora’s website to see the menu, started a journey to find my limitations, and tried to understand every word I absorbed. Plates, names, precision, I planned my second day based on my own knowledge and my improved understanding of Cora’s procedures. I created the first concept for my duties and moved on to the second day.

The days passed by and new teachers showed their best moves With this knowledge, I had started to create a new version of me, with my rhythm and my own style In three weeks, I have been promoted to chef section and now I worked alone, attend the orders with Cora’s quality but with my own style I created the new set up and put it in action.

And so, always remember to read the tickets! No matter where they came from: brainstorm, client history, relatives, competitors, recipe and so on!

Suggest a set list to read this:

David Bowie – Changes

Inspiral Carpets – Two worlds collide

Gilberto Gil – Cérebro Eletrônico