Her, beginning (or I’m with you)

12 de May de 20202 de April de 2026 / daniel79br / Leave a comment

Digital is a perfect hook for people with anxiety to feel recognized. Think about a movie like “HER”; it was a disruptive exploration of the connection between the digital world and the complex human brain. However, this subject also becomes a scapegoat for real problems: the distance of human interactions.

When the sociologist Jürgen Habermas first discussed human interactions in a community and political sense (The Structural Transformation of the Public Sphere), he argued for the importance of mass media flow, regardless of the need to be mass-understood. Moreover, the digital era brought us a new perception of the public sphere, or we can also call it IA interaction. We jumped into a technological system that tries to understand and simulate human behaviour. Anxiety, sadness, happiness, euphoria, what is the pattern to follow us?

SORRY GUYS, THIS IS NOT SUPPOSED TO BE A THEORY TEXT. LET’S GO BACK TO THE POINT!

Let’s look back! We have been trying to find lucrative ways to insert technology into profitable ideas. We managed to change human behaviour, and of course, we have created an IA so similar to us that it is creeping out the most contemporary thinkers.

Throughout this journey, I found an indie movie that can be considered a “Beta Idea” to the masterpiece “HER.” For us, digital marketers, this movie is a great point of view of boundaries between man and technology – the 2016 movie “Operator” by Logan Kibens.

This part is here to represent a milestone that takes some peculiar insights into lucrative tech ideas that have destroyed human behaviours.

IA and Chatbots provide us with a lot of data in real-time. However, these excellent features freeze the conversation with customers and, believe it or not, these customers are still people with desires and still people in a solitary digital world looking for attention, looking for an answer to their human problems.

OK, as a digital marketing enthusiast, I’m not against technology. I still believe in an equal balance between professional skills and automation platforms.

Stay organic! Stay human!

Playlist for this article:

Human Behavior
Pyramid Song
Burn my Shadow
Superstar

Do we still the same robots?

25 de November de 201926 de November de 2019 / daniel79br / Leave a comment

In 1978 the German band Kraftwerk gave live to 4 robots and mixed technology and music. This “auto” personas had similarities with each musician and crossed the frontiers of show and innovation. The “man” controlled the machine and brought to the audience a unique experience.

This kind of automatic control offered more than the expectation.

If we overpass to our digital moment with a bunch of platforms for automatization budget, segmentation target and CRM review, we probably the machine takes control of the man’s creativity.

Nowadays, the human strategies are senseless, and all the spirit of telling a story, engage with the customer and delivery something beyond are gone. We give up for our creative idleness because of our short time, because of new miracle tools and the competitive digital business.

We live in a world that digital marketers are hired not by reason of strategy and creative skills, but for how many certifications of tools and platform they have.

OK!

Of course, our skills need digital tools and how to optimize then for core goals. In my first days working 100% on digital platforms, one of my good friends and digital tutor, André Nogueira, said something that droves me for all my digital improves.

“Focus on strategy, in what your creativity can deliver. Tools and automation platforms can all be learned and extract common results. Creativity is a big difference in digital marketing.”

Moreover, the digital marketer needs to have control of automatization and be responsible for a clear and original journey for its customers.

Let’s take control of our brain-machine!

Playlist required for this kind of reflection:

Morphine – Sharks
Rollercoaster – Black Mountain
Souls meets body – Death Cab for Cutie

To be and continue a punk guy.

1 de October de 20191 de October de 2019 / daniel79br / Leave a comment

” Sometimes, when you know too much, you become jaded and influenced by what you’ve seen work or not work.”

Brendan Kane. One million followers.

A shortly brand reflexion

23 de September de 201924 de October de 2019 / daniel79br / Leave a comment

We became an official branded ambassador when we work directly with the clients. Every tiny crisis bit is a battle that you need to fight and, off course, win!

I have a short story to share about this.

Last week, at a famous Canadian breakfast restaurant, at the reception, a homeless came in and queued behind a 65 years old couple (fidelity clients). With this scene set, the manager came in and assisted the couple. After that, he invited the homeless to follow him outside the restaurant.

To be more definite, we are talking about a segmented public here:

Elderly couple
60 to 80 years old

If we try to guess about their habits:

Eventually, they both have a volunteer job
They are grandparents
Religious
Get involved with right causes

At that moment, there were about 8 clients in the restaurant, and everyone saw that scene.

Clients that are added to the segmentation above.

On the other side of the scene, the homeless just wanted to have some food; however, the manager did not accept his “order” and inquired the homeless to go away.

Is that the right procedure to be considered for a brand ambassador in front of fidelity consumers? For this segmentation, Is this word of mouth marketing an active channel?

Yes, off course!

What is the mission of a family business? Do they do business with love and respect?

Do they make a company just to profit?

Follow company rules is something acceptable. Nevertheless, when it comes to basic human needs, it is necessary to break some of those rules.

Here is a short checklist for all ambassador brands in all kinds of a segment.

Please, take note:

Engaged and have knowledge of the mission’s company.
If something like this happens, think about your responsibility as a good human being!
Be proud to do the right action
Daily actions make to connect with DNA brand

See you in a good mood/See you in a good deed!

If you are so upset with this, please click here.

If you are thoughtful, please click here.

If you are “I don’t know,” please click here.

Jazz here, a book

14 de August de 201930 de March de 2026 / daniel79br / Leave a comment

I discovered jazz at the wrong time, in the wrong mood. I was new in a country and needed to improve my English. By the way, throughout my professional life, words and writing have made their way. I missed so much of the long, good talks about everything: politics, soccer, work, nerd culture, and, of course, music. So, here we go into my self-conscious world, where I need to learn more about the language that’s looping through my entire life. Since my first Atari, English became a non-propositional second language. After some years, I discovered Rock and Roll and started to read the inside covers of records, the lyrics. Creating my way to sing the songs – I have been killing a lot of great songs with an unheard language.

My first show in the early 90’s. Singing Sabbath’s song

Curiously, a kind of music that’s helped me now in this never-ending journey, it is most of the time, without words, only feelings and a lot of improvisations. Were not the godfathers of EVIL (yes, Sabbath rules!) in rock music. Yes, baby, we talk about another thing, a crazy thing called Jazz.

Jazz brings a sense of “what is the next emotion?” Sad, joyful, and so on. When you listen to this kind of music and read at the same time, you give a gift to your brain…and it flows with the melody.

Hey man! Another article about yourself? Why you so selfish!

Now it’s time to give credit. I will try to share a simple list of the most creative Brazilian musicians who were part of the Brazilian jazz atmosphere

First of all, I want to welcome a Brazilian wizard. For more than 50 years, he has been a synonym for originality and, sometimes, for the unusual. Here we are, Hermeto Pascoal.

I think a great album to share was Hermeto Pascoal Live in Montreaux. For obvious reasons, right?

The next artist, more precisely, a band, was born in 2010. Among younger Brazilian instrumental artists, they can be called prodigal sons. Bexiga 70 brings a fascinating mix of samba and Jazz. Beautiful sounds that represent the new wave of Brazilian instrumental music. The opening track is a complex synopsis of the defining characteristics of Brazilian sound.

Bexiga 70

In the last tip, we are going back in the history of the acoustic guitar in Brazil (in Portuguese: violão). In my opinion, Baden Powell was the finest and most powerful instrumental player for decades. He participated in the conception of Bossa Nova after he moved to Jazz and made the Brazilian rhythm famous worldwide. If Brazil had Tom Jobim on piano, we also had Baden Powell on acoustic guitar – our two ambassadors when we talk about Brazilian roots.

We could talk about these two geniuses another time. In this article, I will be more regional in focus and use the Pantanal as our reference. Ladies and gentlemen, at last, we are proud to present: Almir Satter.

Almir Sater – Instrumental 2

Oh, my gosh!

I will finish this, make a colossal sin of shareable life!

BaianaSystem is a mix of instrumental and vocal music. They take the northwest roots and bring them back to life (we can talk more about this region and its massive contribution to Brazilian music – Tropicalia, Maracatu, Psychedelic music, and so on).