
” Sometimes, when you know too much, you become jaded and influenced by what you’ve seen work or not work.”
Brendan Kane. One million followers.

” Sometimes, when you know too much, you become jaded and influenced by what you’ve seen work or not work.”
Brendan Kane. One million followers.
We became an official branded ambassador when we work directly with the clients. Every tiny crisis bit is a battle that you need to fight and, off course, win!
I have a short story to share about this.
Last week, at a famous Canadian breakfast restaurant, at the reception, a homeless came in and queued behind a 65 years old couple (fidelity clients). With this scene set, the manager came in and assisted the couple. After that, he invited the homeless to follow him outside the restaurant.
To be more definite, we are talking about a segmented public here:
If we try to guess about their habits:
At that moment, there were about 8 clients in the restaurant, and everyone saw that scene.
Clients that are added to the segmentation above.
On the other side of the scene, the homeless just wanted to have some food; however, the manager did not accept his โorderโ and inquired the homeless to go away.
Is that the right procedure to be considered for a brand ambassador in front of fidelity consumers? For this segmentation, Is this word of mouth marketing an active channel?
Yes, off course!
What is the mission of a family business? Do they do business with love and respect?
Or
Do they make a company just to profit?
Follow company rules is something acceptable. Nevertheless, when it comes to basic human needs, it is necessary to break some of those rules.
Here is a short checklist for all ambassador brands in all kinds of a segment.
Please, take note:
See you in a good mood/See you in a good deed!
If you are so upset with this, please click here.
Pesquisando na internet sobre bikes e associaรงรตes no Canadรก cheguei ao London Cycle Link, um espaรงo para vocรช ir acompanhado da sua โmagrelaโ e dar aquela regulagem e pequenos consertos. Num esquema de “faรงa vocรช mesmo”, o ciclista รฉ quem suja a mรฃo de graxa, tudo orientado por uma equipe profissional. No site da organizaรงรฃo tem um espaรงo dedicado a se candidatar como voluntรกrio. Nรฃo perdi tempo, corri e fiz a minha inscriรงรฃo e, por sorte, estava prรณximo ao evento o โGathering on Green IIโ.
Apรณs o preenchimento recebi um cordial e-mail do diretor da organizaรงรฃo, Daniel Hall, me agradecendo e confirmando que estava selecionado para auxilia. Em poucas trocas de e-mails, ele explicou o que deveria fazer: seria um dos responsรกveis para orientar os ciclistas de como estacionar as bikes durante o evento.
No dia do evento, sai ร s 15h30 do serviรงo, peguei a bike, joguei no GPS a localizaรงรฃo e para minha tristeza: apenas 8 minutos pedalando (que tรฉdio โ rsrsr). Meu cronograma de trabalho era para auxiliar das 16h ร s 18h30.ย
Durante o percurso atรฉ o local, o tempo foi fechando e comeรงando a dar um big olรก para a chuva.
Cheguei, me apresentei e jรก comecei o trabalho!
Como a ajuda da chuva que estava vindo, ninguรฉm chegava, sรณ iam embora, espantados pelo mau tempo.
Entregando a bike de uma simpรกtica canadense (nos seus setenta e tantos anos) olhamos para o cรฉu e ela chegou…
Bum!
Nรฃo era o comeรงo de Thunderstruck, era chuva mesmo. Olha, e das fortes.
A base da equipe London Cycle Link era uma tenda montรกvel que no mรกximo daria para umas 6 pessoas. Lotaรงรฃo mรกxima ao quadrado naquele momento! Adultos em pรฉ segurando a tenda para nรฃo voar, crianรงas debaixo da mesa e os mais velhos sentados nas cadeiras dos voluntรกrios. Tenda cheia de pessoas e de culturas. Canadenses, colombianos, indianos, mexicanos, brasileiro e alemรฃo.

Para passar o tempo e nรฃo se preocupar por estar todo molhado o primeiro tema puxado por um canadense com seus 60 e poucos anos englobava o evento e a iniciativa da prefeitura para transformar London em uma cidade mais verde e amigรกvel para as bikes. Nesta conversa, uma senhora canadense, recรฉm-chegada de Copenhagen, que estava sentadinha em um dos cantos da tenda, comeรงou a falar como era lรก. Num resumo da รณpera: ย 2 bikes por pessoa, ruas sem carros, altos impostos para manter mais de um carro e vรกrios incentivos e, principalmente, mobilidade urbana baseada nos ciclistas.
E a conversa andou, melhor nรฉ, pedalou, por belos campos de iniciativas, ruas sinalizadas de respeito, trilhas de conscientizaรงรฃo etc. Fiquei maravilhado como uma cidade poderia ser diferente e focada no desenvolvimento saudรกvel entre homem e meio ambiente.
Quando eu e a minha famรญlia chegamos aqui, na virada do outono para o inverno, comeรงo de novembro, as ideias de pedalar ficaram hibernadas por alguns meses. No final de janeiro encarei algumas pedaladas. Olha รฉ fรกcil se adaptar a pedalar em temperaturas negativas, uma experiรชncia que todo ciclista deveria passar.

E a coisa foi crescendo e no Strava, entre janeiro e agosto, chegamos aos 1.200 km. E por esses quilรดmetros passaram toda uma estrutura e bondade do trรขnsito, vivendo todos ( na maioria do tempo) em harmonia. Carros, bicicletas e pedestres todos sabendo da suas responsabilidades e deveres, colocando em prรกtica o exercรญcio da empatia a cada cruzamento.
Bom, voltando a Copenhagen, um canadense mais fervoroso solta isso:
“Poxa! O Canadรก tem que melhorar muito para chegar ao nรญvel de Copenhagen!”
Essa foi a frase que desencadeou o apogeu da conversa e da interaรงรฃo geral. Cada um que estava debaixo da tenda citou suas experiรชncias de pedal: Montreal, Vancouver, Toronto, Winnipeg e outras cidades. A conversa passou por Paris, Amsterdรฃ e outras referรชncias em infraestrutura e mobilidade urbana da Europa.
Hum.
Sabe aquele olhar de โrabo de zรณioโ tรญpico do sul-americano que quer ficar invisรญvel e mudo? Acho que vai sobrar pra mim – pensei. Fiquei com medo de ser questionado e falar que no Brasil carro รฉ item bรกsico que, na maioria dos casos, รฉ adquirido aos 18 anos. Que ser ciclista รฉ ser taxado de bicho grilo, louco e por aรญ vai.

Fiquei com medo de falar que na minha cidade nรฃo existe nada planejado para escoamento urbano, que tudo รฉ em funรงรฃo das ruas cheias de carros (e que a conta de 1 carro por pessoa รฉ real e todos saem juntos e solitรกrios em seus estandartes de exuberรขncia e โautoโ afirmaรงรฃo). Fiquei com vergonha de falar que no meu รบltimo emprego fui avisado que nรฃo poderia deixar a bike no estacionamento, pois atrapalhava os diretores estacionarem seus carros. Fiquei com vergonha de falar que a populaรงรฃo brasileira รฉ egoรญsta e preza pelo lema: “Levar vantagem sempre ou melhor ele do que eu“.
No meio desse cruzamento sem GPS de pensamentos nรฃo sabia para onde ir. Apenas fechei os olhos e, de alma lavada, vi que nรฃo participava da conversa. Nรฃo por discriminaรงรฃo, mas por vergonha de tudo que vivi e vi no meu paรญs sobre mobilidade urbana.
Naquele momento percebi que โeu mesmo me excluiโ da conversa.
Fisicamente fiquei de fora da tenda e nรฃo me importei nada em estar todo molhado.
: /
I discovered jazz at the wrong time, in the wrong mood. I was new in a country and needed to improve my English. By the way, throughout my professional life, words and writing have made their way. I missed so much of the long, good talks about everything: politics, soccer, work, nerd culture, and, of course, music. So, here we go into my self-conscious world, where I need to learn more about the language that’s looping through my entire life. Since my first Atari, English became a non-propositional second language. After some years, I discovered Rock and Roll and started to read the inside covers of records, the lyrics. Creating my way to sing the songs โ I have been killing a lot of great songs with an unheard language.

Curiously, a kind of music that’s helped me now in this never-ending journey, it is most of the time, without words, only feelings and a lot of improvisations. Were not the godfathers of EVIL (yes, Sabbath rules!) in rock music. Yes, baby, we talk about another thing, a crazy thing called Jazz.
Jazz brings a sense of “what is the next emotion?” Sad, joyful, and so on. When you listen to this kind of music and read at the same time, you give a gift to your brainโฆand it flows with the melody.
Hey man! Another article about yourself? Why you so selfish!
Now it’s time to give credit. I will try to share a simple list of the most creative Brazilian musicians who were part of the Brazilian jazz atmosphere
First of all, I want to welcome a Brazilian wizard. For more than 50 years, he has been a synonym for originality and, sometimes, for the unusual. Here we are, Hermeto Pascoal.

I think a great album to share was Hermeto Pascoal Live in Montreaux. For obvious reasons, right?
The next artist, more precisely, a band, was born in 2010. Among younger Brazilian instrumental artists, they can be called prodigal sons. Bexiga 70 brings a fascinating mix of samba and Jazz. Beautiful sounds that represent the new wave of Brazilian instrumental music. The opening track is a complex synopsis of the defining characteristics of Brazilian sound.

In the last tip, we are going back in the history of the acoustic guitar in Brazil (in Portuguese: violรฃo). In my opinion, Baden Powell was the finest and most powerful instrumental player for decades. He participated in the conception of Bossa Nova after he moved to Jazz and made the Brazilian rhythm famous worldwide. If Brazil had Tom Jobim on piano, we also had Baden Powell on acoustic guitar โ our two ambassadors when we talk about Brazilian roots.
We could talk about these two geniuses another time. In this article, I will be more regional in focus and use the Pantanal as our reference. Ladies and gentlemen, at last, we are proud to present: Almir Satter.

Oh, my gosh!
I will finish this, make a colossal sin of shareable life!
BaianaSystem is a mix of instrumental and vocal music. They take the northwest roots and bring them back to life (we can talk more about this region and its massive contribution to Brazilian music โ Tropicalia, Maracatu, Psychedelic music, and so on).

Of course, with new and modern references. A journey to the youth musician’s mind.
I hope that you enjoyed it. After all. It’s all about the digital. After all. It is all about to be connected.
See ya!
Here are some links for your continuous research:
OMG, how do I do it?
Did you check your Instagram today? Did you like a friend’s post on Facebook? Of course, YES!
If you have got here, I suppose that you have clicked on a bunch of links, always looking for useful information and things to satisfy your curiosity. Actually, you hope this blog information will help you.
So, let’s go.
Start now your guideline on “How to survive being an Organic person?”
Unfortunately, I don’t have a magical formula โ yes, I’m so sorry!
Please, don’t go yet!
I will share some useful insights here. At least you will have the strength not to be influenced by paid posts and the thoughtful ideas to avoid spending money on ads.
So, back in the game. I love an oldie Brazilian song called “Canto Chorado” by Originais do Samba. In the chorus, a beautiful female voice sings:
“What you can laugh at can make you cry.
It’s a matter of weight and measure.
A problem of time and place,
But everything is life’s things.”

We don’t need to worry about money. Please don’t cry. Fortunately, we can do hard work here to build some insights.
Let’s spend time and connections instead of money. One of the most effective ways to be heard is to use your contacts. Find in their skills what you need, and together build your own “goodwill network.” When your network is made, share your ideas, ask for help, and establish group goals. For sure, together we have the power!
Create exclusive and inspirational content. Social Media has its segments and audience, give them what they really want. If you have a spectacular idea, why not share it? Please, be my guest.
What do you prefer?
A delicious homemade raspberry jelly, or heavy industrialized stuff? Of course, I know your answer.
So be it, as you wish โ MAKE YOUR HOMEMADE SEO!
Rename photos with an accurate description, use a lot of keywords, and conduct research on the most valuable hashtags for your subject. Here are some free tools to help.
Oh, yeah! Post stories!
People need to be connected. Connected with ideas and good ideas are the first chapters of creative stories. So, post stories, make your world shareable! Build your audience with accurate facts, without fake goodness. It’s fantastic. Unfortunately, if going through bad moods, it’s a fact too. We are human; we are imperfect, and showing โthe real worldโ might be of help to someone.
There’s one more thing – be an influence for your community.
Looking forward to my backup memories, I remembered one great film. In Singles, by Cameron Crowe (yes, I am a hyper fan of this guy and his excellent references for soundtracks), one of the characters is an architect who takes on a project for a “Supertrain” to help with the traffic jam in the grungiest city in the world: Seattle. So, in that scene, he said:
“Act local, think globally.”
I think that’s it.
I love layers of information. I like to tell a story without an end. Actually, this is our lives in the digital world.
Look above and find the connections between us. I will be expecting that.
It’s all about the digital.
A soundtrack for this: